A Glimpse of a true "Toy Story" The Mattel Legacy.

MATTEL From a side project of creating dollhouse furniture from picture frame scraps, to the world's biggest toy company, Mattel is indeed the international icon and toy standards guiding force. From the introduction of Barbie back in 1959 to the most sought after toy of a decade, yep I am talking about the cute, bright red furry, big yellow nosed, laughing, jiggling, wiggling, I own 3, can't love him enough, super record breaking top selling Tickle Me …

…with yet another world wide recognized icon toy, yep Vrrrooom Vrrrooom Hot Wheels sent the boys in flocks to see the newest and coolest designs, premium craftsmanship and painstaking detail made the Hot wheels of the earliest releases among the most desired collectables among car collectors. So now that Mattel had discovered the niche it was only a matter of fine tuning, and creative talent to transform into the Mattel we know and love today.