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A Cultural Assessment of the Walt Disney Company
Date Submitted: 09/10/2006 04:14:03
Category: / Social Sciences / Communication Studies
Length: 8 pages (2120 words)
Category: / Social Sciences / Communication Studies
Length: 8 pages (2120 words)
Experiencing the Disney Way: A Cultural Assessment of the Walt Disney Company
The Walt Disney Corporation, modeling itself as one of the premiere customer service organizations, has established itself by creating a healthy, dynamic corporate culture, adapted to their worldwide audience. Rick Johnson (1991) declares "[t]here are four key business strategies used at Disney; the culture is the key, knowing your audience, empowering the cast, and delivering quality service." The employees at Disney are nurtured, …
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…The Business of Magic. Retrieved from
<Tab/>http://www.mouseplant.com
Savedisney.com (n.d.). Foundations for the Disney Business. Retrieved from http://www.savedisney.com/vision/foundations_for_business.asp
The Walt Disney Company. The Walt Disney Company's Annual Report, (n.d.). Retrieved from http://www.disney.go.com
The Walt Disney Company. The Walt Disney Company Book 2003 (n.d.). Retrieved from http://disney.go.com/corporate/investors/financials/factbook/2003/
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