Microsoft Asia

CASE ANALYSIS Introduction Microsoft's vice president of the Far East had recently announced that China was a strategic market for Microsoft. The objective of the recently appointed director of the End User Customer Unit for China and Hong Kong was to establish Chinese Windows 95, slated for release in March 1996, as the new standard for operating systems in China. With the launch date only four months away, she realized that she needed to initiate a sales …

…Tab/>Contingency Plan The most likely change in the marketing plan will be the number of units sold due to the creation of awareness among the population. As of this writing, it is expected that the company will not likely face a tough competition against the free source softwares such as Linux. If competition is faced from the rival, the company shall rely heavily on reliability and security issues to gain the ground.